Textual Analysis: Which? – Kitchen Disaster

Which? – Kitchen Disaster

This advert contains features such as:

• Real Time
• Repetition – This advert was made for multiple viewing as viewers can notice something different each time they watch it.
• Speech – There is speech between the characters that supports the dramatic action, but there is also a voiceover that states the name, a tagline, and what they do.
• Dramatic Action – This advert follows the story of a woman who has won a brand new kitchen, however the appliances are poorly made and dangerous, resulting in a hilarious disaster.
• Sound – The advert features a lot of diagetic sound that accompanies the dramatic action, as we hear the people screaming and the appliances breaking.

This advertisement is a dramatisation in which a woman has won a brand new kitchen, but it all goes wrong as the appliances malfunction.

I think that while the advertisement appeals to people of all ages, they target older people more, as they will be more likely to use the service. They target both males and females, although I think this advert may target women slightly more as the disaster happened to the woman.

This advert aims to send the message that the product prevents people from wasting money on things that may look good, but are actually terrible. By showing what happened to the woman then stating what the service does, viewers will feel that if they use Which.com, then the same won’t happen to them.

The advert features both a male character, and a female character. The male character is represented as a stereotypical sales-man type character who is trying to convince the woman that the appliances are great. He has this self-confidence which decreases as the advert goes on, and he ends up seeming foolish. I think that the woman has the essence of a stereotypical housewife, and she ends up seeing her beautiful new kitchen fall into shambles.

I think this advert starts off with a formal tone, but it quickly becomes informal and funny, and I think this works well with the action in the advert.