Dogfather Hotdogs Logo

This logo was produced in paint, using the original Godfather logo

Dogfather Hotdogs Radio Advert Script

Dogfather Hotdogs Radio Advert Script

This is the script for our radio advertisement.

(Godfather theme music plays in background)

When it comes to family, why settle for second best? Only Dogfather hotdogs contain the most succulent cuts of pork, the freshest buns, and comes with our family recipe sauce. Such quality at such a low price makes Dogfather hotdogs an offer you can’t refuse.

Dogfather Hotdogs Sponsorship Sequence Script

Dogfather Hotdogs Sponsorship Sequence Script

This is the script we produced for our sponsorship sequence.

Video

Audio

Medium shot of Guy1 sitting down (opening shot) Then cuts to 4 males sitting down having a conversation, when they are interrupted by Guy 2. Guy 2 walks in with a brown bag and hands it to Guy 3 (Sonny). Long shot to medium shot. The camera cuts to Guy3 opening the bag. The bag is opened and reveals a vest which contains a hotdog. The camera cuts to Guy3 taking a bite of the hotdog. This is a close up shot. Guy 3 is nodding his head in appreciation. It then cuts to a promotional screen with a picture of a hotdog and the company name. ”The Dogfather”.

Guy3: What is this? Guy2: It’s a Sicilian message, it means Luigi Lorenzo sleeps with the pigs.     Voiceover: Dogfather hotdogs an offer you can't refuse.

Dogfather Hotdog Advert 2 Script

Dogfather Hotdogs Advert Two Script

This is the initial script we produced for the second advert.

Video

Audio

Establishing shot of restaurant Cuts to close up of guy 1 (looks to the right) Cuts to over the shoulder of guy 1 showing guy 2 Cute to close up of guy 3 Cuts to over the shoulder of guy 2 showing guy 1 and waiter Cuts to over the shoulder of guy 1 showing guy 2 Cuts to over the shoulder of guy 2 showing guy 1 and waiter Cuts to over the shoulder of guy 2 showing guy 1 Cuts to close up of guy 3 ß Cuts to over the shoulder of guy 2 showing guy 1 ß Cuts to over the shoulder of guy 1 showing guy 2 Cuts to over the shoulder of guy 2 showing guy 1 Cuts to over the shoulder of guy 1 showing guy 2 Cuts to over the shoulder of guy 2 showing guy 3 Cuts to over the shoulder of guy 1 showing guy 2 Cuts to over the shoulder of guy 2 showing guy 1 Close up of guy 2 Cuts to over the shoulder of guy 2 showing guy 1 Close up of guy 2 Cuts to over the shoulder of guy 2 showing guy 1 Cuts to long shot of restaurant Cuts to establishing shot of restaurant on the other side Close up of guy 1 Close up of guy 2 Close up of guy 1 Close up of guy 2 Close up of guy 3 Close up of guy 2 Over the shoulder of guy 2 Close up of guy 2 Close up of guy 1 Over the shoulder of guy 1 showing guy 2

-          Waiters walking -          Plate gets put down -          Plates moving -          Guy 3 “how’s the food in this restaurant?” -          Guy 1 “good. Try the veil, it’s the best in the city” -          Guy 3 “I’ll have that” -          Guy 1 “capeed” -          Guy  1 “I’m going to speak Italian to him” (talking to guy 3 -          Guy  3 “ go ahead -           -------- -           -------- -          (talks Italian) – guy 1 -          Guy 3 talks Italian -          “ “ -          “ “  / guy 2 talks Italian -          Guy 1 talks Italian -          --------- -          --------- -          --------- -          Guy 1 talks Italian -          “ “ -          “ “ -          “” -          “” -          “” -          Guy 2 speaks Italian -          ------ -          Guy 2 speaks Italian -          Guy 1 speaks English -          “ “ “ “ -          “ “ “ “ -          Guy 2 speaks english

Dogfather Hotdogs Advert 1 Script

Dogfather Hotdogs Advert One Script

This is the initial script we produced for our first advert.

Video

Audio

Fade into extreme close-up of Guy1. Steadily zooming out to medium shot over duration of monologue. Then zooms out to over the shoulder shot of guy 1. Then over the shoulder of The Dogfather. He turns around on the chair putting sauce on a hotdog (like the original stroking a cat) Guy1 walks over to Dogfather and whispers in his ear, then goes back round the table Close up of Dogfather Medium over the shoulder shot of Dogfather Long shot of room showing Dogfather another 2 and Guy 1.  Over the shoulder of Guy1 standing. Over shoulder medium shot of Dogfather Dogfather Gestures Long shot Guy 2 and Guy3 walk past Guy1. Guy 2 puts on latex gloves, guy 3 carries briefcase. Big medium shot of table from side as Guy 2 and 3 come around. Focus switches to close up of briefcase and it is opened. Back to medium shot of table Motions to Guy 2 and 3 Close up of Guy 2 draws hotdog from briefcase like it’s a gun Close-up guy 1 is terrified Two shot of Guy2 offers hotdog to Guy1 Medium shot of Guy 1 biting hotdog Medium shot of Dogfather Close up on Guy1 Close up on Dogfather Switch to Hotdog inside an open briefcase on table.

Godfather intro music. Guy 1 (Bonasera): I believe in England. Guy 1: England has made my fortune, and I have raised my hotdog stand in English fashion. A group of thugs… they vandalised my hotdog stand, and beat me like an animal. I wept, why did I weep…. Not because they beat me, but because they destroyed the light in my life….. Now… I will never sell hot dogs again Sorry… So I said to my wife for justice, we must go to the Dogfather. Dogfather: What is it that you want? Dogfather: That I cannot do Dogfather: you come to me on the day of my daughter’s wedding and you say Don Salvatore give me justice, but you don’t come to me out of friendship, you come to me out of hunger. Guy1: I will give you anything, please. Guy1: I went to Benny’s hotdogs and he promised to deal with the problem but he fail to deliver. Dogfather: why didn’t you come to me first? Did you expect those to sell? The only hotdogs that sell round here are Dogfather hotdogs. Dogfather theme music plays in background Theme music slowly fades out Hear noises of gun construction Dogfather: Only Dogfather hotdogs have the freshest buns, the most succulent cuts of pork, and come with our family recipe sauce. Hear gun cocking back Dogfather: you know what to do Dogfather: Consider this as a gift for my daughter’s wedding Guy1: Dogfather? Dogfather: Dogfather V.O: Dogfather hotdogs an offer you cant refuse.

Dogfather Sponsorship Sequence Shot List

Dogfather Sponsorship Sequence Shot List

This is the shot list we created for our sponsorship sequence.

·         Medium Shot - Male extra sitting down.

·         Long Shot – Four males sitting around, Guy 1 is central.

·         Long Shot – Guy 2 enters.

·         Medium Shot – Guy 1 is handed the package by Guy 2.

·         Close-Up – Guy 1 unwraps package.

·         Medium Shot – Guy 1 picking up hotdog, with guy 2 and an extra on the sides.

·         Close-Up – Guy 1 eating hotdog.

·         Close-Up – Guy 1 nodding appreciatively.

·         Promo Shot – Picture of hotdog and company name.

Advertising Standards Authority

Advertising Standards Authority

1) The Advertising Standards Authority regulates advertisements in the UK across different media, to ensure that they are honouring the advertising codes.

2) The ASA observe advertisements to ensure that they do not offend the public. They receive complaints about advertisements that are misleading, offensive or harmful and they take the most appropriate action to resolve the issue.

3) They strive to confirm that advertisements are not misleading, that they are legal and decent as they feel this will benefit society and businesses as well as customers.

4) The ASA are funded by advertisers allowing them to maintain their independence. There is a tax on the cost of buying advertising space, and also on direct mail which is what funds their operations.

5) The key principles are that:

• Advertisements must abide by the laws of their respective countries.
• Advertisement should take care to avoid damaging public confidence in advertising.
• Adverts should not be misleading or deceptive.
• Advertisements should be made keeping in mind the responsibility toward both the customers, and society.
• Adverts must respect the principles of fair and free business competition.

6) Most television and radio adverts need to be pre-cleared before they can be broadcast, as this means they are complying with the UK Code of Broadcast Advertising. Pre-clearance reduces the risk of complaints.

7) The ASA only require one justified complaint before they begin to investigate an advertisement.

8) Advertisements that offend the public are controversial. Some of the things that can make and advert controversial include: sexism, racism, being inappropriate for children, being sexually inappropriate, animal cruelty, condoning violence, religion, being offensive to disabilities, featuring homosexuality, or being misleading.

Paddy Power – I think the ASA’s verdict was incorrect in this case as although it is light-hearted, I didn’t find it funny and can understand why people think it is insensitive. While I agree that this won’t promote cruelty to animals, I think it is offensive to blind people and it should have been pulled.

Marie Stopes – In this case I agree with the ASA’s decision as the advert doesn’t necessarily promote abortion, it promotes the organisation. After watching the advert I think its purpose is to inform people of the service they provide, and the advertisement does exactly that.

Department of Energy and Climate Change – With this advertisement, I feel that the ASA did the right thing in only upholding some of the complaints that were made. I think that this advertisement is misleading and scaremongering as did some other people, however I think this was done to make the advert more effective and get their message across.

Maritalaffair.co.uk – I think the ASA made the correct call in this case as there is nothing in the advert that is wrong or offensive, and their job is only to filter through the adverts and ensure they are appropriate, not to concern themselves with the nature of the product/service being advertised.

John Lewis – I think this advert does show animal cruelty/neglecting, and although it does not endorse this, I feel that the way this advert is shown may make children think that such behaviour is acceptable, and for that reason I do not agree with the ASA’s decision.

Oven Pride – I think this advert has a satirical and comedic take on gender stereotypes and there is no offensive content in the advert, which is why I agree with the ASA’s decision.

Irn-Bru – In agreement with many of the people that made complaints, I do believe this advert is distressing to children and fairly inappropriate for them, however Irn-Bru are not targeting children and the restriction in place should prevent children from being able to see it, so I think the ASA were right to let it stand.

Cardell Media – I think the ASA were right to act in this case as it was misleading, and untruthful.

Marmite – In this case, I think the content wasn’t directly offensive and was evidently done in a light-hearted way, despite the formal tone of the advert. I therefore agree with the decision to allow the advert and refer the complaints against the political aspects to Ofcom.

Durex – I think the ASA were right to let the advert remain but I think they should have done something about the timing, as an advertisement for condoms is something unsuitable for children to see, and it is being shown at a time when a lot of children watch TV.

9) 

Teleflora Super Bowl Advert

 

I think this advertisement is controversial because of a rude and abusive flower. The advert starts of slow, calm and neutral and then the flower begins to insult the woman. As a Super Bowl advert, it is seen by people of all ages and this rude and offensive behaviour is something inappropriate for children. I also think this advert will offend people with low self-confidence, and could make them feel even worse about themselves.

MasterCard: The Milkman

This advert came as a ridiculous shock to me when I first watched it. A seemingly peaceful and calm advertisement changes completely as the milkman begins to assault a man inside his own home, smiling whilst doing so. This advertisement could give kids the impression that this type of behaviour is acceptable, and the violent content is reason enough for this advertisement to be banned.

Volkswagen Polo: Small But Tough

The concept behind this advertisement was to show that this small vehicle is strong and can withstand an explosion, and I think they opted to use a suicide bomber to create humour. Their attempt failed miserably as terrorism is a very serious and sensitive issue and although some people can bring a lighter and more humorous side to it, such as ventriloquist Jeff Dunham with his puppet Achmed The Dead Terrorist, this advert could not pull it off, and the result was a poor and feeble attempt at creating a good humorous advert. This advert seems even more insensitive after the more recent vehicular suicide bombings in Iraq and Pakistan.

Ford Street KA: The KA’s Evil Twin 

I fail to understand the concept of this advertisement and can understand why it enraged animal rights activists. This advert takes you completely by surprise and horrific image of the vehicle strangling the cat is one that brought the wrath of animal rights activists. This advert is clearly inappropriate for children, and it seems as though it is encouraging cruelty towards animals.

Volkswagen: Don’t forget it’s a Diesel

This advert caused outrage amongst parents after showing little girls using the word “bollocks” over 6 times throughout the advert. This is offensive and inappropriate for children as they will see children on screen saying it and then start using the word themselves thinking that it is acceptable. Once again I fail to understand the concept, and the purpose of most of the content within the advert, and I think they just tried to create humour for adult viewers by seeing little kids using bad language, however the attempts failed as the avert was too controversial for television.

10) When making our own adverts, I think we need to believe in our concept, and what we want to show about our product. We have our niche target audience, and while we want to ensure the advertisement is appealing to them, we must make sure that we do not compromise the integrity of our adverts. We want to make sure it is effectively targeting out desired audience, however we must also be able to certify that it is suitable for the whole general public and that it doesn’t offend anyone. Great care must be taken to ensure that none of the content in our adverts can be taken as being sexist, racist, offensive to people with disabilities, inappropriate for children, condoning violence, or featuring any form of animal cruelty or homosexuality, as these are the things that can make adverts controversial. Finally, we must also make sure that our advertisements are persuasive, but not misleading, as the provision of incorrect product information is a crime.

Dogfather Hotdogs Sponsorship Sequence Storyboard

Sponsorship Sequence Storyboard

This is the storyboard we produced for our sponsorship sequence, which parodies a scene from The Godfather. In this scene from the film, a fish wrapped inside a Teflon vest sends a message that a character is dead. In our parody, a hotdog wrapped inside a Teflon vest indicates that Dogfather Hotdogs is the superior brand of hotdog.

Dogfather Hotdogs Advert 2 Storyboard

Dogfather Hotdogs Advert 2 Storyboard

This is the storyboard we drew up for our second concept for the advertisement after we were unable to continue with our preliminary idea. It follows the story of a deal taking place between parties, and one tries to walk away without paying. The men present reach their hands into their pockets as though they are drawing weapons and one pulls out a hotdog instead, taking a bite.