This logo was produced in paint, using the original Godfather logo
AmarjitSinghMediaStudies
Monday, 13 May 2013
Dogfather Hotdogs Radio Advert Script
Dogfather Hotdogs Radio Advert Script
This is the script for our radio advertisement.
(Godfather theme music plays in background)
When it comes to family, why settle for second best? Only
Dogfather hotdogs contain the most succulent cuts of pork, the freshest buns,
and comes with our family recipe sauce. Such quality at such a low price makes
Dogfather hotdogs an offer you can’t refuse.
Dogfather Hotdogs Sponsorship Sequence Script
Dogfather Hotdogs Sponsorship Sequence Script
This is the script we produced for our sponsorship sequence.
Video
|
Audio
|
Medium shot of Guy1 sitting
down (opening shot)
Then cuts to 4 males sitting
down having a conversation, when they are interrupted by Guy 2.
Guy 2 walks in with a brown
bag and hands it to Guy 3 (Sonny). Long shot to medium shot.
The camera cuts to Guy3
opening the bag. The bag is opened and reveals a vest which contains a hotdog.
The camera cuts to Guy3
taking a bite of the hotdog. This is a close up shot. Guy 3 is nodding his
head in appreciation.
It then cuts to a promotional
screen with a picture of a hotdog and the company name. ”The Dogfather”.
|
Guy3: What is this?
Guy2: It’s a Sicilian
message, it means Luigi Lorenzo sleeps with the pigs.
Voiceover: Dogfather hotdogs
an offer you can't refuse.
|
Dogfather Hotdog Advert 2 Script
Dogfather Hotdogs Advert Two Script
This is the initial script we produced for the second advert.
Video
|
Audio
|
Cuts to close up of guy 1 (looks to the right)
Cuts to over the shoulder of guy 1 showing guy 2
Cute to close up of guy 3
Cuts to over the shoulder of guy 2 showing guy 1 and waiter
Cuts to over the shoulder of guy 1 showing guy 2
Cuts to over the shoulder of guy 2 showing guy 1 and waiter
Cuts to over the shoulder of guy 2 showing guy 1
Cuts to close up of guy 3
ß
Cuts to over the shoulder of guy 2 showing guy 1
ß
Cuts to over the shoulder of guy 1 showing guy 2
Cuts to over the shoulder of guy 2 showing guy 1
Cuts to over the shoulder of guy 1 showing guy 2
Cuts to over the shoulder of guy 2 showing guy 3
Cuts to over the shoulder of guy 1 showing guy 2
Cuts to over the shoulder of guy 2 showing guy 1
Close up of guy 2
Cuts to over the shoulder of guy 2 showing guy 1
Close up of guy 2
Cuts to over the shoulder of guy 2 showing guy 1
Cuts to long shot of restaurant
Cuts to establishing shot of restaurant on the other side
Close up of guy 1
Close up of guy 2
Close up of guy 1
Close up of guy 2
Close up of guy 3
Close up of guy 2
Over the shoulder of guy 2
Close up of guy 2
Close up of guy 1
Over the shoulder of guy 1 showing guy 2
|
-
Waiters walking
-
Plate gets put down
-
Plates moving
-
Guy 3 “how’s the food in this restaurant?”
-
Guy 1 “good. Try the veil, it’s the best in
the city”
-
Guy 3 “I’ll have that”
-
Guy 1 “capeed”
-
Guy 1 “I’m
going to speak Italian to him” (talking to guy 3
-
Guy 3 “
go ahead
-
--------
-
--------
-
(talks Italian) – guy 1
-
Guy 3 talks Italian
-
“ “
-
“ “ /
guy 2 talks Italian
-
Guy 1 talks Italian
-
---------
-
---------
-
---------
-
Guy 1 talks Italian
-
“ “
-
“ “
-
“”
-
“”
-
“”
-
Guy 2 speaks Italian
-
------
-
Guy 2 speaks Italian
-
Guy 1 speaks English
-
“ “ “ “
-
“ “ “ “
-
Guy 2 speaks english
|
Dogfather Hotdogs Advert 1 Script
Dogfather Hotdogs Advert One Script
This is the initial script we produced for our first advert.
Video
|
Audio
|
Fade into extreme close-up of Guy1. Steadily zooming out to medium
shot over duration of monologue.
Then zooms out to over the shoulder shot of guy 1.
Then over the shoulder of The Dogfather. He turns around on the chair
putting sauce on a hotdog (like the original stroking a cat)
Guy1 walks over to Dogfather and whispers in his ear, then goes back
round the table
Close up of Dogfather
Medium over the shoulder shot of Dogfather
Long shot of room showing Dogfather another 2 and Guy 1.
Over the shoulder of Guy1 standing.
Over shoulder medium shot of Dogfather
Dogfather Gestures
Long shot
Guy 2 and Guy3 walk past Guy1. Guy 2 puts on latex gloves, guy 3
carries briefcase.
Big medium shot of table from side as Guy 2 and 3 come around. Focus
switches to close up of briefcase and it is opened.
Back to medium shot of table
Motions to Guy 2 and 3
Close up of Guy 2 draws hotdog from briefcase like it’s a gun
Close-up guy 1 is terrified
Two shot of Guy2 offers hotdog to Guy1
Medium shot of Guy 1 biting hotdog
Medium shot of Dogfather
Close up on Guy1
Close up on Dogfather
Switch to Hotdog inside an open briefcase on table.
|
Godfather intro music.
Guy 1 (Bonasera): I believe in England.
Guy 1: England has made my fortune, and I have raised my hotdog stand
in English fashion. A group of thugs… they vandalised my hotdog stand, and
beat me like an animal.
I wept, why did I weep…. Not because they beat me, but because they
destroyed the light in my life….. Now… I will never sell hot dogs again
Sorry…
So I said to my wife for justice, we must go to the Dogfather.
Dogfather: What is it that you want?
Dogfather: That I cannot do
Dogfather: you come to me on the day of my daughter’s wedding and you
say Don Salvatore give me justice, but you don’t come to me out of
friendship, you come to me out of hunger.
Guy1: I will give you anything, please.
Guy1: I went to Benny’s hotdogs and he promised to deal with the problem
but he fail to deliver.
Dogfather: why didn’t you come to me first? Did you expect those to
sell? The only hotdogs that sell round here are Dogfather hotdogs.
Dogfather theme music plays in background
Theme music slowly fades out
Hear noises of gun construction
Dogfather: Only Dogfather hotdogs have the freshest buns, the most
succulent cuts of pork, and come with our family recipe sauce.
Hear gun cocking back
Dogfather: you know what to do
Dogfather: Consider this as a gift for my daughter’s wedding
Guy1: Dogfather?
Dogfather: Dogfather
V.O: Dogfather hotdogs an offer you cant refuse.
|
Dogfather Sponsorship Sequence Shot List
Dogfather Sponsorship
Sequence Shot List
This is the shot list we created for our sponsorship sequence.
·
Medium Shot - Male extra sitting down.
·
Long Shot – Four males sitting around, Guy 1
is central.
·
Long Shot – Guy 2 enters.
·
Medium Shot – Guy 1 is handed the package by
Guy 2.
·
Close-Up – Guy 1 unwraps package.
·
Medium Shot – Guy 1 picking up hotdog, with
guy 2 and an extra on the sides.
·
Close-Up – Guy 1 eating hotdog.
·
Close-Up – Guy 1 nodding appreciatively.
·
Promo Shot – Picture of hotdog and company
name.
Thursday, 9 May 2013
Advertising Standards Authority
Advertising
Standards Authority
2) The ASA observe advertisements to
ensure that they do not offend the public. They receive complaints about
advertisements that are misleading, offensive or harmful and they take the most
appropriate action to resolve the issue.
3) They strive to confirm that
advertisements are not misleading, that they are legal and decent as they feel
this will benefit society and businesses as well as customers.
4) The ASA are funded by advertisers
allowing them to maintain their independence. There is a tax on the cost of
buying advertising space, and also on direct mail which is what funds their
operations.
5) The key principles are that:
- Advertisements must abide by the laws of their respective countries.
- Advertisement should take care to avoid damaging public confidence in advertising.
- Adverts should not be misleading or deceptive.
- Advertisements should be made keeping in mind the responsibility toward both the customers, and society.
- Adverts must respect the principles of fair and free business competition.
6) Most television and radio adverts
need to be pre-cleared before they can be broadcast, as this means they are
complying with the UK Code of Broadcast Advertising. Pre-clearance reduces the
risk of complaints.
7) The ASA only require one
justified complaint before they begin to investigate an advertisement.
8) Advertisements that offend the
public are controversial. Some of the things that can make and advert
controversial include: sexism, racism, being inappropriate for children, being
sexually inappropriate, animal cruelty, condoning violence, religion, being
offensive to disabilities, featuring homosexuality, or being misleading.
Paddy Power – I think the ASA’s
verdict was incorrect in this case as although it is light-hearted, I didn’t
find it funny and can understand why people think it is insensitive. While I
agree that this won’t promote cruelty to animals, I think it is offensive to
blind people and it should have been pulled.
Marie Stopes – In this case I
agree with the ASA’s decision as the advert doesn’t necessarily promote
abortion, it promotes the organisation. After watching the advert I think its
purpose is to inform people of the service they provide, and the advertisement
does exactly that.
Department of Energy and Climate
Change – With this advertisement, I feel that the ASA did the right thing in
only upholding some of the complaints that were made. I think that this
advertisement is misleading and scaremongering as did some other people,
however I think this was done to make the advert more effective and get their
message across.
Maritalaffair.co.uk – I think the
ASA made the correct call in this case as there is nothing in the advert that
is wrong or offensive, and their job is only to filter through the adverts and
ensure they are appropriate, not to concern themselves with the nature of the
product/service being advertised.
John Lewis – I think this advert
does show animal cruelty/neglecting, and although it does not endorse this, I
feel that the way this advert is shown may make children think that such
behaviour is acceptable, and for that reason I do not agree with the ASA’s decision.
Oven Pride – I think this advert
has a satirical and comedic take on gender stereotypes and there is no
offensive content in the advert, which is why I agree with the ASA’s decision.
Irn-Bru – In agreement with many
of the people that made complaints, I do believe this advert is distressing to
children and fairly inappropriate for them, however Irn-Bru are not targeting
children and the restriction in place should prevent children from being able
to see it, so I think the ASA were right to let it stand.
Cardell Media – I think the ASA
were right to act in this case as it was misleading, and untruthful.
Marmite – In this case, I think
the content wasn’t directly offensive and was evidently done in a light-hearted
way, despite the formal tone of the advert. I therefore agree with the decision
to allow the advert and refer the complaints against the political aspects to
Ofcom.
Durex – I think the ASA were
right to let the advert remain but I think they should have done something
about the timing, as an advertisement for condoms is something unsuitable for
children to see, and it is being shown at a time when a lot of children watch
TV.
9)
Teleflora Super Bowl Advert
I think this advertisement is
controversial because of a rude and abusive flower. The advert starts of slow,
calm and neutral and then the flower begins to insult the woman. As a Super
Bowl advert, it is seen by people of all ages and this rude and offensive
behaviour is something inappropriate for children. I also think this advert
will offend people with low self-confidence, and could make them feel even
worse about themselves.
MasterCard: The Milkman
This advert came as a ridiculous
shock to me when I first watched it. A seemingly peaceful and calm
advertisement changes completely as the milkman begins to assault a man inside
his own home, smiling whilst doing so. This advertisement could give kids the
impression that this type of behaviour is acceptable, and the violent content
is reason enough for this advertisement to be banned.
Volkswagen Polo: Small But Tough
The concept behind this
advertisement was to show that this small vehicle is strong and can withstand
an explosion, and I think they opted to use a suicide bomber to create humour.
Their attempt failed miserably as terrorism is a very serious and sensitive
issue and although some people can bring a lighter and more humorous side to
it, such as ventriloquist Jeff Dunham with his puppet Achmed The Dead
Terrorist, this advert could not pull it off, and the result was a poor and
feeble attempt at creating a good humorous advert. This advert seems even more
insensitive after the more recent vehicular suicide bombings in Iraq and
Pakistan.
Ford Street KA: The KA’s Evil
Twin
I fail to understand the concept
of this advertisement and can understand why it enraged animal rights
activists. This advert takes you completely by surprise and horrific image of
the vehicle strangling the cat is one that brought the wrath of animal rights
activists. This advert is clearly inappropriate for children, and it seems as
though it is encouraging cruelty towards animals.
Volkswagen: Don’t forget it’s a
Diesel
This advert caused outrage
amongst parents after showing little girls using the word “bollocks” over 6
times throughout the advert. This is offensive and inappropriate for children
as they will see children on screen saying it and then start using the word
themselves thinking that it is acceptable. Once again I fail to understand the
concept, and the purpose of most of the content within the advert, and I think
they just tried to create humour for adult viewers by seeing little kids using
bad language, however the attempts failed as the avert was too controversial
for television.
10) When making our own adverts, I
think we need to believe in our concept, and what we want to show about our
product. We have our niche target audience, and while we want to ensure the
advertisement is appealing to them, we must make sure that we do not compromise
the integrity of our adverts. We want to make sure it is effectively targeting
out desired audience, however we must also be able to certify that it is
suitable for the whole general public and that it doesn’t offend anyone. Great
care must be taken to ensure that none of the content in our adverts can be
taken as being sexist, racist, offensive to people with disabilities,
inappropriate for children, condoning violence, or featuring any form of animal
cruelty or homosexuality, as these are the things that can make adverts
controversial. Finally, we must also make sure that our advertisements are
persuasive, but not misleading, as the provision of incorrect product
information is a crime.
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